Now Live in California

Your NIL.
Your Value.
Your Platform.

Stop guessing what you're worth. RecruitNIL connects athletes with brands and coaches using real data. Ratings, valuations, and verified performance. Built for the new era of sports.

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Athletes
$0M
NIL Market
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Data Points Each

One platform.
Three ways to win.

For Athletes

Know what you’re worth.
Then get paid.

Every athlete gets an Overall rating, NIL valuation, and rate card for free. Track your value, connect with brands, and build a profile that attracts coaches and deals.

78
Featured Athlete
D2 · SG · California
SleeperUndervalued
13.3
PPG
8.7
RPG
48
FG%
81.4
FT%
Create your free profile

For Brands

Find the right athlete.
Prove the ROI.

Search by audience, engagement, and location. Launch campaigns, track every deliverable with unique links, and see real ROI per dollar spent.

Campaign performance
12.4x
ROI
847
Clicks
$2.31
CPE
Start finding athletes

For Coaches

Recruit smarter.
Get paid for what you know.

Filter by GPA, stats, and measurables all at once. Build boards, track your pipeline, and earn on the side as a paid consultant.

Example search
SF / SGD26'4"+GPA 3.0+CA
Wingspan6'8"+
SPG2.0+
23 athletes match
Start recruiting

See what a complete athlete profile looks like.

Overall ratings, NIL valuations, stat breakdowns, and scouting reports all in one view.

Features

Everything you need to run NIL the right way

Three products in one platform — each audience gets exactly the tools they need, and nothing they don't.

For Athletes

Claim your profile in minutes

We already built a profile from your public stats. Verify with your school email and it's yours — free forever.

Brand deals find you

Companies post paid offers (social posts, appearances, endorsements). We only show you the ones you qualify for. One tap to apply.

Your Rising Star Score

A single 0 to 100 number that tells brands how you rank. Built from stats, social reach, and engagement. Transparent, not opinion.

Compliance on autopilot

Every deal you sign is filed with your school automatically. No spreadsheets, no late reports, no awkward calls.

Lawyer reviewed contract templates

Every template has been screened against the NIL rules your school cares about. No forever rights, no category lockins, no school logo use.

Direct coach and brand messaging

College coaches and brand partners reach out here, not in your DMs. Searchable, saved, and tied to your profile.

Earnings and tax dashboard

Every payment tracked. Year end tax summaries you can hand your accountant. Built in, free.

Pro services marketplace

Optional add ons: film review by former college coaches, pro highlight mixtapes, agent connect. Pay only if you want them.

For Brands

Modern athlete search

Filter by division, position, state, style, GPA, rising star score. Find sleepers, stars, and everything in between without scrolling for hours.

Post deals, athletes apply to you

List your offer (social post, appearance, ambassador, endorsement) with a price range and deadline. Athletes who match see it first.

Market price benchmarks

Pro plan shows the median, min, max, and average price for every type of deal, grouped by division. No guessing what to offer.

NIL ready contract templates

Six plus lawyer reviewed templates you can send in one click. Screened against pay for play, forever rights, and unfair exclusivity traps.

Payments held securely

Powered by Stripe. You fund the deal, athlete delivers, we release. No chasing invoices, no wondering if it'll happen.

Per campaign analytics

Track impressions, clicks, reach, and return per deliverable. See which athletes actually move your numbers.

Compliance paper trail

Every disclosure filed, every fair price proof generated, every signature captured. Audit ready on day one.

Fair price proofs

Auto generated documents showing a deal is priced fairly for the athlete's actual reach. Important for NCAA reviews.

For Coaches

Find recruits by real data

Division, sport, position, stats, GPA, grad year, height, academic readiness. Verified info, not guesswork.

Watchlists and shared boards

Pin athletes to private or team shared boards. See portal activity, commit alerts, and stat updates in one place.

Document requests

One click to ask for transcripts, test scores, or eligibility forms. Athlete uploads, you get notified.

Portal and commit alerts

Real time notifications when athletes on your watchlist enter the transfer portal or commit elsewhere.

Direct athlete messaging

Contact that's compliant, tracked, and filed. Built in filters block phone numbers and outside contact info the way NCAA rules require.

Instant search presets

"3.5 plus GPA D1 guards in California" — save as a preset, load with one click. Multi select chips, no complicated forms.

FAQ

Answers before you sign up

The stuff everyone asks first — legality, cost, privacy, payment, edge cases.

Is this legal? What about NCAA rules?
Yes. NIL deals have been allowed for college athletes since July 2021, and our contracts are written to match the rules the NCAA, the FTC (the federal ad watchdog), and your state all expect. We also let your school compliance office see that a deal happened, so nothing surprises them later.
What if I'm under 18?
You can still use RecruitNIL, but a parent or guardian has to sign off. We collect and verify your parent's email at signup, every contract needs their signature, and we automatically add extra protections for minors (shorter licenses, fair early exit terms, a required cool off window before anything binds).
Does RecruitNIL report my deals to the IRS?
We prepare the tax summary you need at year end. If you earn more than $600 in a year, the brand that paid you sends you a 1099. We don't withhold taxes for you (that's between you and your accountant), but all your paperwork in one place makes filing easy.
Can my school see my deals?
Your school's compliance office sees the disclosure record — who paid you, how much, when. They don't see the contract itself, your messages, or payment details unless you share them. We only report what the rules require, nothing more.
How do I claim my profile as an athlete?
Search for yourself on the Athletes page. If we have your public stats, you'll see a profile. Tap Claim, use your school email (.edu auto verifies), type the six digit code we email you, and you're done in under two minutes.
What if my profile isn't here yet?
We only build profiles from info that's public online — public rosters, stats pages, articles. A lot of high school, JUCO, and NAIA programs don't put that online, so plenty of real athletes aren't in our database yet. Ask your coach to invite you, or email us and we'll add you within a day. You can also create a profile from scratch during onboarding.
How much does it cost?
Free for athletes, always. Brands and college coaches pay a flat monthly fee — $29 Starter, $79 Growth, or $199 Pro. Browsing is free on every plan; you only pay once you start running campaigns.
Do I need an agent to use RecruitNIL?
No. Everything an agent would do for you — contracts, market rate info, filing the compliance paperwork, handling payment — is built into the platform. If you already have an agent, they can log in with you. Nothing is locked behind needing one.
How do I get paid?
Every deal runs through a secure payment hold on Stripe. The brand funds it upfront, and the money releases to your bank account seven days after the work is confirmed. No chasing invoices, no awkward Venmo requests. Direct deposit or debit card, your choice.
What if a brand doesn't pay?
They already have before you post. The money sits in a secure payment hold the moment the deal is signed. If the brand disputes, we review it within 48 hours, and if you did what the contract said, you get paid either way.
Can brands negotiate the rate with me?
Yes. Every posted deal has a price range (for example $200 to $500). When you apply, you can propose a number inside that range. The brand approves or counters. Once you both agree, the contract is generated and signed.
How are market rates determined?
We look at the real prices brands paid for similar deals in the last few months (same sport, same type of post, same division tier) and average them. You see the same data the brand sees when negotiating. We only show an average if there are at least three deals in that bucket, so no single deal is ever identifiable.
How is this different from an agency?
Think of us as the place a marketing agency would send your work — minus the retainer. Instead of paying 15 to 20 percent to a middle person who picks the athletes for you, you get analytics, compliance, contracts, payments, and direct access to every eligible athlete in one place. You choose who you want to work with, the software handles the busywork, and you don't need a separate agency, a separate legal team, or a separate payment platform.
How do I know the athlete will actually post?
Every deal has clear delivery requirements in the contract — format, platform, deadline. If the athlete misses the deadline, the payment hold doesn't release, and the money comes back to you. If they post something that doesn't match the contract (no ad tag, wrong platform, edited to remove your product), you can dispute within 48 hours.
What if I want to work with a minor?
You can, but every minor contract has a parent signature line plus extra protections (a cool off period, a fair early exit, no permanent rights to their name or image). The platform enforces this for you — you literally can't send a contract to a minor without a parent email on file.
Can I see other brands' active deals?
You see your own deals. You see anonymous market price benchmarks on the Pro plan to help you price correctly. You don't see specific deals from your competitors. That's on purpose — it prevents poaching and keeps prices from racing to the bottom.
How is athlete data sourced?
Only from public places: college stats pages (CCCAA, NJCAA, NAIA, NCAA), school roster pages, high school stats sites, public social profiles. Everything we show is already out on the open web — we just put it in one tidy place. Athletes can remove any stat from their profile after they claim it.
Can I delete my profile?
Yes, any time. Profile → Settings → Delete Account. We wipe your personal info within seven days. The law makes us keep contract records for seven years, but with your personal details scrubbed. Any deal that's still in flight has to finish or be canceled first.
Who can see my messages?
Only you and the person you're talking to. Our support team can see that a conversation exists (who talked to whom and when) but not what was said, unless you open a dispute and evidence is needed. We will never sell or share your messages.
Are you recording my profile views?
Yes. Brands see total views on their own deals (not individual people). Coaches see which athletes opened their messages. Athletes see weekly profile view counts. We use a privacy focused analytics tool called PostHog. No data is sold to outsiders.
International athletes?
If you're here on a student visa, NIL income can count as active work income under immigration rules, and that gets complicated. We flag this at signup and strongly suggest talking to a tax advisor first. The platform works for you, but some of the payment rails may need to be different.
What if I transfer schools mid deal?
Your deal stays the same — it's with you, not the school. Update your new school in your profile and we refile the disclosure with the new school. No need to cancel anything.
Can I use RecruitNIL for non basketball sports?
Right now we focus on basketball (CCCAA, NJCAA, NCAA DI, DII, DIII). Football, volleyball, soccer, baseball, and softball are coming soon. Sign up to the waitlist if you want a heads up when your sport launches.
What happens if a brand violates the contract?
Flag it in the app. Our compliance team reviews within 24 hours. If you're right, the payment releases to you even if the brand disputes, and the brand gets flagged for other athletes. Repeat offenders get banned. Every contract also has a standard clause for serious bad behavior on either side.

Didn't see your question? Email support@recruitnil.com — we answer every one within 24 hours.

Expanding State by State

Not in California yet?
We're coming to you.

We're rolling out state by state to ensure quality data in every market. Join the waitlist and be first to know when we launch near you.

No spam, ever. We'll only email you when we launch in your state.

The NIL game is here.
Play it smart.

Whether you're an athlete building your brand, a business finding the right partner, or a coach recruiting the next star, the edge goes to whoever has the best data.

Get Started Free